Aero
Arden is a contemporary architecture studio based in Lagos. They wanted a digital presence that mirrored their approach, clean, functional, and timeless. My goal was to translate their design principles into a digital experience that feels architectural.
Overview
Aero is an AI startup building human-centered productivity tools. Their goal: make artificial intelligence feel intuitive, ethical, and personal. I was brought on to develop their visual identity and launch website, shaping how users first experience the brand.
Challenge
AI brands often fall into cold, hyper-technical aesthetics. Aero wanted the opposite — a brand that feels approachable, warm, and empowering without losing its credibility.
Approach
The foundation of Aero’s identity was built around humanity meets intelligence.
I used a balance of geometric structure and soft gradients to reflect technology that feels alive. The website was designed around micro-interactions that respond subtly to user behavior, making every scroll and hover feel intentional.
Process
Brand Discovery: Positioning strategy and tone exploration
Identity Design: Logo mark, type system, color palette
UI/UX: Framer prototypes, motion exploration
Development: Production-ready site using Framer CMS and custom interactions
Out Come
The launch generated strong traction, with Aero’s beta sign-ups exceeding expectations by 150% in the first two weeks. Investors noted how “the brand feels unlike any AI company out there.”
Reflection
Aero taught me that innovation doesn’t need to feel robotic. The best technology is invisible — it simply feels right.
