Muse Creative
Arden is a contemporary architecture studio based in Lagos. They wanted a digital presence that mirrored their approach, clean, functional, and timeless. My goal was to translate their design principles into a digital experience that feels architectural.
Overview
Muse Creative is a storytelling-driven digital agency helping brands connect emotionally through design and strategy. They reached out for a full rebrand and website redesign that better captured their evolution from a small design collective to a full creative studio.
Challenge
Their previous site was functional but lacked soul. It didn’t reflect their visual discipline or communicate the intentionality behind their work. The goal was to create a website that felt like stepping inside one of their spaces, serene, precise, and human.
Approach
Their identity was inconsistent — the visuals didn’t reflect their narrative-driven approach. They needed a brand system that felt expressive yet professional, and a website that showcased their client work without feeling like a typical agency template.
Process
Brand Discovery: Interviews, tone exploration, competitive analysis
Visual Direction: Typography, logo, and palette definition
Website Design: Modular design system for scalability
Development: Framer CMS build with dynamic case studies and motion sequences
Out Come
The rebrand helped Muse reposition itself as a design partner for emotionally intelligent brands. Within weeks of launch, they secured two new long-term retainers and gained recognition from design blogs for their new identity.
Reflection
Muse was one of those rare projects where brand and emotion aligned perfectly. It pushed me to design less like a technician and more like a storyteller.
